Paridaez: #STYLEDbyFLORENCIA

Paridaez is a Boston-based brand focused on experience and functionality. Their pieces are created to transform different ways, thus serving multiple purposes in your wardrobe. Their goal is to give their clients items that follow them through their day- pieces that can be worn at the office, gym, date night, and traveling. Paridaez brand values classic items over short lived trends; a concept that I stand by whenever I create my styling work. These core beliefs of practicality and utility paired with their commitment to eco-friendly production made them my dream styling collaboration.

I recruited one of my favorite models, Jasmine Li, for this project- I think her look suits any brand, and she was able to give this shoot the exact vintage sport look I imagined. We shot these photos in a beautiful studio space in the South End of Boston, with a small team of three. I am happy to say this is the most full range shoot I’ve ever styled- while the looks have consistency, they can be worn for many different occasions. Thank you to Jasmine and Paridaez for coming together on this project with me.